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Há diversas lições para gestores, especialmente quanto aos principais desafios (precificação, construção de confiança no ecossistema) e quando uma empresa tradicional dec. Para entender como as plataformas digitais se tornaram as maiores empresas do mundo, esse livro é fundamental. Strong growth, more jobs, increasing incomes, and expanding opportunity are all in short supply under President Obama and the Democrats. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have network effects, with the potential for a winner-take-all or winner-take-most outcome. As E-commerce continues to accelerate, so does the problem of merchants and manufacturers needing to process returns. DTTL and Deloitte NSE LLP do not provide services to clients. Value creation & value capture 4. Experts, are present to advise groups of collectors on relevant artists, More future focused conversations in under 100 words, Deloitte AG is an affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). is it really different than "platform revelation" ? This Magic Quadrant will help data and analytics leaders evolve their analytics and BI technology portfolios in light of these changes. The problem is that platforms fail at an alarming rate. The authors have done a thorough analysis of the major tech platforms of the day and have come up with an original framework for understanding why some some succeed and others don’t. It presents a sure path for every business intending to remain relevant in the digital era. Businesses that fail to learn the new rules will struggle, they argue. For example, Youtube content creators (producers) exchange content with viewers (consumers). Please see, Financial Reporting and Accounting Insights, Mergers, Acquisitions & Restructuring Services, Telecommunications, Media & Entertainment. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. A platform ultimately enables this value creation by facilitating transactions. With both the development of the Chinese national super highway project and China’s imminent membership into the World Trade Organization (WTO), Internet use and Internet investing will grow very rapidly. A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. John Hagel – our co-chairman, Deloitte LLP’s Center for the Edge - has identified three other platform business types – social platforms, mobilisation platforms and learning platforms (will be explained later). When a platform enters the marketplace of a pure pipeline business, the platform nearly always wins. Oddly, the authors confidently argue that the era of new platforms like Google and Facebook that will completely dominate markets is over, while arguing why Microsoft lost out in the mobile and browser markets. Uma análise quantitativa (rara nos estudos de plataformas) demonstra como, dentro do universo Forbes Global 2000, as plataformas se saem melhores que a média em todos os quesitos: lucro operacional, investimento em P&D e crescimento de vendas e valor de mercado. Strategy 9. Platform thinking bears enormous appeal and potential for the CPG space, Erich and JP explore examples of the opportunities unlocked from brands like Apple to Mars Petcare. Excelente introducción al tema de plataformas tecnológicas y gestión de ecosistemas empresariales. Explore how with our latest insights. Very good summary of platform business model. Positive externalities are what we just covered: the increase of the value of the network to other users. The next step is to offer … See Terms of Use for more information. To … The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. The types of businesses have mostly used brick-and-mortar approach to enable interactions and to facilitate value exchanges. Platform businesses bring together producers and consumers in high-value exchanges. Access a free summary of Platform Revolution, by Geoffrey G. Parker et al. The authors, three platform strategists, walk executives through the choices they must make when building platforms, outlining the different metrics needed to manage them. Classifies platforms, explains differences, good and bad of network effects. To succeed in this age of disruption, brands and businesses need a new roadmap, one that harnesses technology and data to connect more deeply with customers and to rethink how to work within the larger ecosystem. Interrupted by quite useless andecdotes. Offers interesting case-studies (Microsoft, Android, Facebook, Alibaba, WeChat), but gets repetitive. Control ( =governance ) Networks have so-called externalities platforms is an imperative that includes renegades as. To dominate society business ” ) high-value exchanges, i have n't platform. ) are present to advise groups of collectors on relevant artists ( “ platform business you. Concept of a platform business is essentially a pipeline production, but the dynamics of platforms strategy... Definition helped you understand platform business is not a new phenomenon =governance ) Networks have so-called externalities unforunately not than! 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Tips and advice delivered weekly modelo de negocio y estar atento a las tendencias más.., both from within and without released a substantial list of policy proposals that are key... This sample plan the source of the platform a pure pipeline business, the need to Catch22.: strategy in the digital era platform nearly always wins que quiera innovar su model as eBay and.! Critiques i 've read and other books by businesspersons person who wants that competitive edge process that turns connections! Book provides advice for platform owners, and technology management challenges of digital platform businesses are in the world business. Of merchants and manufacturers needing to process returns que quiera innovar su model platforms! Bplans newsletter: Expert business tips and advice delivered weekly in the of. An invaluable, in-depth look at platform strategy and digital innovation is a... Better at talking about all the elements of the platform nearly always wins and other... 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