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Recognising a market saturated with Generation Z research, Mail Metro Media has produced The Generation Factor report, which takes an inclusive deep dive into what makes each age group tick. In 2010, Gurman and his business partner Lee Puri saw the demand for more transparency and better insights in programmatic advertising. Sam Tidmarsh, Content Lead, Mediatel Events, Babs Kehinde, Senior Director, Publisher Development, EMEA, PubMatic, Helen Mussard, Marketing & Industry Strategy Director, IAB Europe, Nicholas Halstead, CEO & Founder, Infosum, Len Ostroff, SVP of Global Partnerships and Alliances, Criteo, Denise Turner, Insight Director, Newsworks, Elliott Minard, Head of Planning, Wavemaker, Luke Hand, Head of Insight, Mail Metro Media, Dorcas Matomby, Account Executive, Mother, Lauren Ogúndèkó, Head of Response, PHD Media, Michaela Jefferson, News Editor, Mediatel News, Emily Ferguson, eCommerce Director, Marie Claire and Future Living, Reid Holland, Chief Consumer Revenue Officer, Hearst Europe, Tim Lumb, Insight and Effectiveness Director, Outsmart, Sophie Pemberton, Group Strategy Director, Talon, Chris Felton, Head of Insight and Data, JCDecaux, Alistair MacCallum, UK CEO, Kinetic Worldwide, Helen Miall, Chief Marketing Officer, VIOOH, Alys Donnely, Head of Commercial Delivery, Kinetic, Diederick Ubels, Founder and CEO, Sage + Archer, Ben Cooper, Group Director of Content and Music, Bauer, Damian Scragg, General Manager, International, Veritonic, Ruth Fitzsimons, Managing Director, Podfront UK, Flora Williams, Executive Business Director, OMD UK, Hamish Law, Head of Sales and Digital, Jack FM, Rak Patel, Head of Sales, UK & Pan-EMEA, Spotify, Georgie Holt, Managing Director , UK, Acast, Julie MacManus, Head of Business Development, Mediatel, Stefanie Briec, Senior Manager, Demand Sales UK & EMEA, FreeWheel, a Comcast Company, Richard Brant, AV Product Partner, Dentsu Aegis Network, Mihir Haria-Shah, Head of Broadcast, Total Media, Liting Spalding, Head of Audience Planning and Programmatic, Havas, Sarah Jones, Director of Planning, Sky Media, Lilia Dikova, Head of Digital, Bionic Business, Bethany Heddle, Marketing Manager, The Great British Porridge Company, David Sanderson, Director of AdSmart, Sky, Lisa Kalyuzhny, Senior Director, Advertiser Solutions, EMEA, PubMatic, Catherine Lofthouse, Programmatic Director, Essence, Tim Willcox, Managing Director at Amnet Programmatic Experts, Dentsu Aegis Network, Ross Sergeant, Global Head of Media & Touchpoints, Asahi International, Karen Eccles, Senior Director, Commercial Innovation, The Telegraph, Cadi Jones, Commercial Director, EMEA, Beeswax, Neil Jones, Digital Media Manager | Gaming, Sky Betting and Gaming, Dean Weaving, Head of Display, Video & Social, Deliveroo, Clare Farrell, Co-Founder, Extinction Rebellion, Nicolas Eliades, International Public Relations Coordinator, Extinction Rebellion, Jessica Chapplow, Head of Digital Transformation, KR Mediacom UK, Anna Bravington, Digital & Community Engagement Manager, GAME, Steven Scaffardi, Head of Events, Mediatel Events, Julian Tan, Head of Digital Business Initiatives and Esports, F1, Reece Brown, Partnerships Manager, Entertainment, Twitter, Antonia Bonello, Associate Creative Director, Buzzfeed, Beatrice Lindvall, Director of Global Media and Digital, JACOBS DOUWE EGBERTS, Jan Gooding, Executive Coach & Chair, Given, Aaron Goldman, Chief Marketing Officer, Mediaocean, Pete Markey, Chief Marketing Officer, TSB Bank, the impact of ‘COVID’ on magazine sales and subscriptions across the wider market, as well as specifically for Hearst, balancing short term profitability vs longer term lifetime value, the digital marketing programmes that have been integral to supporting the shift, Hearst’s focus for building consumer revenues for 2021 and beyond, Exclusive FreeWheel research with UK findings to better understand how the current market disruption has created challenges and impacted spending priorities, Insights on the role and benefits of Advanced TV in the new advertising world, Followed by a panel discussion with agencies leaders exploring buy-side attitudes and perspectives toward advanced TV in the next 12 months. Join Veritonic’s head of international Damian Scragg as he reveals new data that’s becoming foundational for any sound marketing campaign. Create account. At Stylist, Georgie’s leadership focussed on shaping a more truthful and respectful visual landscape for women in advertising and she worked with some of the world’s biggest brands to achieve this. He is currently based in Spain where he and his business partner, Beverley Luckings, recently set-up the international and multi cultural boutique PR agency, TheClima.es, focusing on shifting narratives in and around the Climate and Ecological Emergency. She has a passion for understanding consumer behaviour and providing value to the customer via community and engaging conversation. More publishers today are increasingly pivoting towards reader revenues and subscriptions to drive their businesses forward in a time of great upheaval. Amazon is now a major player in search advertising, display and even TV and as advertisers we can’t ignore their ever-growing presence in the market. Following a Climate Leader training with Al Gore in 2018, Nicolás launched himself as climate activist, first with the Climate Reality Project followed by Extinction Rebellion. Len Ostroff is the SVP of Supply, Global Partnerships and Alliances at Criteo where he is responsible for leading Criteo’s global supply team, data, identity, attribution and other strategic partnerships and initiatives. Greg began his career in media planning at Delaney Fletcher/Bozell and CIA where he rose to become Strategic Planning Director, becoming a board director at twenty eight. Her remit includes facilitating discussion and collaboration among the ad tech community to address mutual challenges, with a current focus on User ID, Brand Safety and Transparency. What will the impact of buyer consolidation have? As the number of podcast listeners grows, even through the pandemic, so does the advertising revenue. At the Future of Publishing, Wildman will sit down with Mediatel News Reporter Michaela Jefferson to discuss what impact Covid-19 has had on the business so far, and what the future … You’ll learn: How can our industry get up to speed with the ecological crisis? Rak joined Spotify at the end of 2017, as the Head of Sales, UK & Pan EMEA and has transformed the culture and performance of the ad sales team. Now, in addition to seeing who’s spending, what if you could also see how much they’re devoting to each channel, and the themes that are trending across the vertical, and which campaigns are actually working the best? So we're proud to launch our most ambitious digital event yet – The Future of Media. We operate in a 24/7 digital world so better data and better tools have to be the future … But harnessing its value will require greater innovation, better understanding of how upper and lower funnel benefits can be balanced, and a focus on overcoming fragmentation and measurement hurdles. Beatrice holds MSc. Prior to joining Thinkbox, he spent over 20 years in media agencies, managing a variety of iconic brands from the Tate Galleries and Time Out to American Express and BP. The technological advancements, the warnings from the likes of the ICO, and the innovations, trends and challenges facing the industry will all be investigated at this consistently high-profile conference. Amy Kean is Director of Brand and Innovation at the change consultancy &us, working with local and international brands to overhaul their consumer products, strategies and culture. Demi has a wealth of experience across a range of different sectors. With over 10 years’ experience across all areas of the industry, including SEO, PPC, Programmatic and Social Media, Matt helps bring the different digital disciplines together to form a cohesive, omni-channel approach. Mediatel: Media analysts have been predicting that this pandemic will accelerate huge changes in consumer behaviour. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. She is passionate about emerging and disruptive technologies, helping companies to ‘amplify their voice’ in the industry. Georgie Holt is Managing Director for the UK, Ireland and ROW regions at Acast, the world's biggest podcast company. She has worked client-side, as a consultant and agency-side and has been a practitioner across all forms of digital. Gurman began his career at the Pan Euro ad network Adlink Internet Media, where he launched the company’s performance division just six months after joining the organization. He started his career in finance as an accountant for KPMG. Through our series of virtual conferences, we have been able to inform and educate the market on how the industry has navigated the pandemic, and more importantly, how this great industry will soon thrive once again. No one can deny that Amazon is first and foremost the world’s biggest online retailer but, in this webinar,, Matt Read discusses the shift we’re seeing in the digital advertising landscape as they also become one of the world’s biggest media owners. Read more media news and insight at https://mediatel.co.uk/news and find out more about the latest events at https://events.mediatel.co.uk. Bauer is reinventing radio for the next generation of listeners – join Bauer Media’s Group Director of Content and Music Ben Cooper in conversation with Michaela Jefferson as he discusses how the pandemic triggered a new audio revolution, bringing about enduring changes to how commercial radio is being consumed and constructed. John Moulding is Editor-in-Chief at Videonet, where he has been covering the evolution of multiscreen TV, connected TV and advanced advertising, among other things, since 2010. She has 10+ years of experience of client As we approach the end of the year, we want to celebrate everything that is brilliant and innovative in media. Join us as we play our part in building a better indistry. Before joining FreeWheel in 2016 – where she now holds a senior management position – Stefanie held buy-side roles at leading digital companies including Criteo and Yahoo!, where she worked with major media agencies on a daily basis. Lauren’s core focus in her role is helping clients with strategic digital media planning and activation in the performance space; Lauren’s role is also focused on supporting PHD Media with growing its digital capabilities, through leveraging technology, and intelligent use of data science in digital. As one of the cofounders of Extinction Rebellion she helps coordinate a mass movement of people using non-violent civil disobedience. Beatrice Lindvall is Global Media Director at Danone. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. He joined Camelot, the National Lottery operator in 2002, becoming Commercial and Operations Director before being appointed Managing Director of Musgrave GB in 2007. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. The company has traded over 35,000 campaigns for over 500 advertisers in 54 countries. She launched QUISMA, GroupM’s leading performance marketing specialists into the UK in January 2012 and has also held senior management roles at Amnet, Dentsu Aegis trading desk, as well as ad network Hi-Media. How can marketers prove the value of marketing to drive the financial objectives of the organisation? With over 25 years of experience, he has worked across a range of businesses from Barclays and Microsoft to Australian retail brand Woolworths, implementing transformation. The challenges in most agencies are the same, just with different planning processes and tool names. Of all his accomplishments, Goldman is most proud of turning Kenshoo into multiple parts of speech, with such taglines as Kenshoo Do It? Reset your password Twitter: @mejefferson_. Now at Dentsu, combining past experiences, he is focused on modernising the AV approach, providing the tools and strategy in order to take advantage of new viewing behaviours and opportunities as a result. 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