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// submit form now The only way to tie all these together was by deploying some very clever finishing techniques. Cold War Furnishings - Greetings, Mr. Khrushchev! The company had made the commitment. It was thought that an increasingly mobile population would also be a factor having a positive impact on furniture sales. “The Dallas Levitz was an early trial balloon for the discount hot-shots, whose securities on the American Stock Exchange have soared. Every major city had more than one department store and they all carried furniture: Jordan Marsh, Lord & Taylor, Macy’s, Gimbel’s, Abraham & Strauss, Strawbridge & Clothier, John Wanamaker’s, Joseph Horne, May Company, Halle Brothers, Higbee’s, Burdines, Lazarus, Bullock’s, Hudson’s, Marshall Field, Rich’s, Dayton's, Dillard’s, and the incomparable B. Altman. The population had become more affluent as well. Some of the collection names associated with this Baroque Era were Esperanto by Drexel Heritage, Andorra by Stanley, Monterey by Thomasville, Alvarado by Henredon, Marquesa by Sumter Cabinet, Conquero by United, Cervante by Pulaski and Boga Cierto by American Drew. . Getting to know dealers in this close, friendly and generally lucrative business environment was also a gratifying experience. I can’t get you a job, but I can get you an interview.’ I said, ‘That’s all I can ask for.’, “I opened up the first Ethan Allen store… in Nashville, which was kind of a conversion. Even air conditioning is booming for the ‘common man’ as well as the Rockefellers and the Hoffas. 0,00 €. In most cases, Pop typically ran the business, but Mom controlled what went on the floor. Those who ignored the changing marketplace, and stuck with the old ways, did not. They would merchandise the accessories and everything else that went with it. Sales representatives were wary of them and retailers were skeptical. When the baby boomers came of age, they were not crazy about their parents’ “Ozzie and Harriet” furniture styles. It's a juicy market for a furniture industry aspiring to boost its annual sales by three billion dollars in the next eight years, but we haven't made the most of it. By 1970, the Early American Colonial look was fading. } Assuming the shopper was only interested in one room, he or she could easily make the selection. Fiberglass, plexiglass, (acrylics) and polystyrenes will dominate the program, along with many expandable materials.”, By November 1971, Furniture World quoted a research study that forecast, “by the late 1970s, plastics will have replaced wood as the major material used in furniture production.”. The Baby Boomers loved the idea of Levitz. The manufacturers that catered to these stores were family owned companies with old, multi-story plants producing furniture the old way. I prefer a ‘basic’ package plan which could include the basic elements of a room—sofa, chairs, tables, rugs, lamps, accessories and so on for retail selling.”. Fax: 914-235-3278E-Mail: russ@furninfo.com And Warehouse Showrooms filled up lots of homes before they lost their way. “The world's largest and most comprehensive collection of books pertaining to furniture has found its home in a beautiful granite building in High Point, North Carolina. Some metallic nameplates and emblems included, but for more see Chromeography.com. By the end of the decade, the Wayside stores had all but disappeared. We followed with another group in that same feeling called Palazzo, which was Macy-inspired. In 1974, Bob Elliott was brought in from Montgomery Wards as CEO and, by the end of the decade, Sales were $546.6 million and Profits were $20.6 million. People move from state to state, giving it no more thought—and with considerably less trepidation—than taking a cross town ‘El.’ Today, the average young man in business with a large corporation will statistically move about the country six different times before he's thirty years old! It is a comparative listing of the manufacturers of that period, based on their quality of materials used, quality of construction, and quality of style. In November 1970 Furniture World featured a new  J. Homestock store in Dedham, Massachusetts that included, “a vast 171,000 square foot building with 330 room settings displayed on two floors.” By 1973 Furniture World advised readers, “The great majority of warehouse showroom operators are generating profits for their suppliers, landlords, and advertising media without generating profits for themselves.”, Advances In Store DesignAlways known for innovative store design, Los Angeles-based Barker Brothers Furniture was featured in a 1970 issue of Furniture World. Three freight cars are being unloaded simultaneously on a siding. Our prices do not include retail frills. B. VanSciver’s, and Cannel & Chafin among others. Likewise, warehouse showrooms were a threatening retail format in the early ‘70s. Total About The Author: Michael Dugan is currently the Alex Lee Professor of Business at Lenoir Rhyne University where he served as the Chair of the Business School for five years. .then(function(token) { “Well, I started reading things about this guy by the name of Ancell. “Remember when you married? Most loads were cartons, but some merchandise was free-standing and being roped down.”, Speaking of Levitz in an American Furniture Hall of Fame Interview, Lawrence Schnadig, founder of upholstered furniture manufacturer Schnadig Corp., said he, “refused to sell Levitz in the beginning of their growth because there was a good deal of antagonism to them on the part of our dealer list. 1970S, the ‘ common man ’ as well as Heritage, omitting the name of the marked. The upscale ones old ways, did they move goods had branch in! Stores... control of overhead was addressed with patriotic bluster in the United States oldest! You accept that we, in the Early ‘ 70s new formats, not... 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